Search Engine Optimization (SEO) Articles

Last month we talked about what to test with Ad Text, and mentioned one element you can test in your ads: the display URL. In that post we outlined a few different possible display URL approaches you could take (in this example we’re bidding on the term personalized gifts): Different Display URL – The display [...]Check out the SEO Tools guide at Search Engine Journal.Ad Text Display URL – What to Test

An overview of the top social media referrer sites, and a few best practices to help you in your social media marketing efforts. ...

SEO means more than just Search Engine Optimization; it also means Start Engaging Others. But, why should you be engaging your employees, your customers, your potential customers, even your competition?  To boost rankings, of course!  Wielding Social Media as a tool of mass connectivity is the future of SEO.  Gone are the days of only [...]Check out the SEO Tools guide at Search Engine Journal.Social Networking and SEO: Why Engaging Boosts Rankings

eBooks and e-readers are big business these days. Amazon's Kindle recently became the company's best-selling product ever, and its competitors have done pretty well too. Now tablets are coming out of the woodwork to go head-to-head with Apple's iPad, and these are also ideal for reading eBooks (some with Android). Add to the mix, Google's recent launch of its own digital bookstore, and Google's latest acquisition is not much of a surprise.  The company has acquired eBook technologies, which ...

We all know that the Internet has become the lifeline of any business. The simplest definition of Business is – Any activity or transaction which involves the exchange of goods and services with an objective of earning an income by making a profit. If this very transaction is executed over the internet it is called [...]Check out the SEO Tools guide at Search Engine Journal.The Future Of E-Commerce And Online Business

Search marketers must acknowledge the offline world's contributions to marketing innovation in the online world. This starts with proper measurement of the research online, purchase offline (ROPO) effect to understand its contribution to revenue and profit. ...

Millennial Media has released its monthly Mobile Mix report looking at the smartphone market for the month of December. For the first time, Android surpassed iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on the firm's network in December. iOS currently has a 32% share. For context, Millennial’s network is the largest mobile ad network in the U.S.  According to the firm, Android ad requests grew 141% from Q3 to ...

FourSquare has added an updated Do's and Don'ts list in their "house rules" page. "The guidelines set by our community for how to make the most of foursquare and have the most fun," the site calls them. The ruling on "jumping" - the signing in to numerous places around the world when you were never there to collect badges. "Don't check in when you're not at a place. Check in when you're actually at a place, and only check in one time when you're at a venue (remember: only one check-in per day at a ...

In a move that could harm its own businesses, the German government is targeting Google on privacy issues again — this time over Google Analytics. German privacy officials are concerned that Google Analytics tracks web users’ IP addresses, and that could violate an individual’s... Please visit Search Engine Land for the full article.

Google Analytics does a great job of allowing you to analyze your web traffic through a very important metric: top exit pages. This metric, along with bounce rate and time on site, is valuable as it allows you to measure the impact of changes to your webpages. Did exit rate go up or down? You can choose to optimize pages with high exit rates to try to keep your visitors longer or help them convert, or -- if the page is a logical exit point, you can monetize outgoing traffic on high exit pages by ...

USA Today announced it was adding 250 Top Ten Places articles to its FourSquare account and its intention of adding more, "Foursquare has been reaching out to media companies and inking partnerships over the past year, landing big-name publishers such as The Wall Street Journal. Foursquare Founder Dennis Crowley said last summer that the company has employees focused on reaching out to blogs, magazines and newspapers to encourage them to put content archives on Foursquare," Editor and Publisher ...

Google debuted a new look for AdSense back in November, and today announced some more updates and new features. They are: Click to read the rest of this post...

Language barriers can be incredibly frustrating.  There's nothing quite like facing another intelligent human being and realizing you'll both have to mime things for the next five minutes in order to have any chance of understanding each other.  But Google's attempting to fix that with a new "Conversation Mode" in Google Translate for Android. A word of caution: don't first try out Conversation Mode when money, a legal matter, or food is at stake.  Google - which is usually happy to ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Extreme Email Experiment: How Much Is Too Much? With some simple analytics in place, you can pretty easily establish the ideal frequency of your B2B email... Please visit Search Engine Land for the full article.

With some simple analytics in place, you can pretty easily establish the ideal frequency of your B2B email campaigns. Based on the results from this experiment, we confirmed that we should be sending email more frequently. You will probably come to a similar conclusion. Please visit Search Engine Land for the full article.

While there are plenty of markets that Google enters for the sake of spreading word, increasing market share, or gaining additional income opportunities, there are at least a few that are incidental. This is the case with Goo.gl, a shortener akin to bit.ly or moo.url that trims down long site addresses to a simple 12-character [...]Check out the SEO Tools guide at Search Engine Journal.Goo.gl Shortener API Released to Devs

Google started so successfully because the company was made up of two brilliant innovators who clung to some unrelenting dreams.  The story of the company’s success since then may just be more of the same, since so much of what drives the company — including the new fields Google is able to enter — stems [...]Check out the SEO Tools guide at Search Engine Journal.Google Actively Addressing Android UI Issues

When looking at the amount of control that government exercises over businesses, the U.S. Government is comparatively lenient when contrasted with European countries. This has made visible impact on technology in these different sections of the globe, with browser functioning, search site popularity, and even available services changing based on the laws of the region. [...]Check out the SEO Tools guide at Search Engine Journal.German Officials Fight Google

If you don’t know who Larry Page is: Wake up! You haven’t been paying enough attention. This Google co-founder is one of the biggest names in technology, and at age 37 is worth over 15 billion dollars. Not knowing Page in America is the equivalent of a citizen of the UK not knowing the name [...]Check out the SEO Tools guide at Search Engine Journal.Google Founder’s Latest Toy

Whenever we refer to the various application lineups from the current players in the smartphone industry (Apple, Android, WP7, RIM), we refer to the storehouse of apps as the “app store” or “app marketplace.” The term “app store” was first coined by Apple, and the term “app” served there as a shortened version of both [...]Check out the SEO Tools guide at Search Engine Journal.Microsoft Fights Down App Store Trademark